星級酒店的評價(jià)指標(biāo)
1.ARI平均房價(jià)指數(shù) Average Rate Index是指房間平均房價(jià)在市場上所占比例。計(jì)算公式為:酒店平均房價(jià)/ 市場平均房價(jià)備注:市場平均房價(jià)=所有競爭酒店的房間收入總和2.CTP營業(yè)利潤貢獻(xiàn) Contribution to Trading Profit計(jì)算公式為:IHG營業(yè)利潤貢獻(xiàn)=IHG管理費(fèi)+IHG獎勵管理費(fèi)IHG管理費(fèi)=酒店總收入*合同約定的比率IHG獎勵管理費(fèi)=酒店GOP*合同約定比率3.GOP總經(jīng)營利潤 Gross Operating Profit計(jì)算公式:酒店各生產(chǎn)營業(yè)部門營業(yè)毛利總和(包括Room,F&B and other)-非營業(yè)部門總費(fèi)用(包括A&G,S&M,Engineering and Energy).各生產(chǎn)營業(yè)部門營業(yè)毛利=收入-直接成本-營業(yè)費(fèi)用。4.RevPAR平均每間可賣房間的收入Revenue Per Available Room公式為:RevPAR= Total Room Rev.房間總收入Total Available Room可賣房總數(shù)5.RGI收入產(chǎn)生指數(shù)Revenue Generation Index公式為:RGI=酒店RevPAR(平均每間可賣房收入)市場的RevPAR(市場每間可賣房收入)市場RevPAR=所有酒店房間收入總和所有酒店的可賣房總數(shù)6. GSTS賓客意見調(diào)查系統(tǒng) Guest Satisfaction Tracking SystemGSS= Guest Satisfaction Index. (A key measure within GSTS).A guest overall evaluation of the quality of service received during their stay.GSS賓客滿意程度指數(shù)(衡量GSTS的一個重要指標(biāo))。是賓客對入住期間所接受的服務(wù)的總體評價(jià)。7.ESPS員工滿意度調(diào)查Employee Satisfaction Pulse SurveyESS= Employee Satisfaction Index(員工滿意指數(shù))衡量員工對公司及崗位的整體滿意程度。Key Driver Report (關(guān)鍵項(xiàng)目報(bào)告)最影響ESS分值的五個問題。8.TQM全面質(zhì)量管理 Total Quality ManagementTQM is focusing on process improvement and innovations and the purpose is to find the problem root cause so that to meet guest overall satisfaction. (TQM 致力于程序的改進(jìn)和創(chuàng)新,目的是從根本上發(fā)現(xiàn)問題,從而最終提高客人的總體滿意度。)9 steps of TQM project (TQM的九個步驟 ):1) Project selection (項(xiàng)目選擇)2) Setup data collection system(建立數(shù)據(jù)搜集系統(tǒng))3) Data analysis (數(shù)據(jù)分析)4) Diagnosis (診斷)5) Solution (解決方案)6) Confirmation (確認(rèn))7) Standardization (標(biāo)準(zhǔn)化)8) Setup maintenance system (建立維護(hù)系統(tǒng))9) Review (回顧)9.PMS酒店經(jīng)營管理系統(tǒng) Property Management System酒店主要使用Lanmark, Fidelio, Opera等。10.SOP標(biāo)準(zhǔn)經(jīng)營程序 Standard Operating ProceduresThere are 2 types of Standard Operating Procedures (SOPs) used by Hotels Group, namely (i) Training SOPs and (ii) Flow Chart SOPs. Each hotel will be required to use this framework and customized the SOPs accordingly to suit their individual hotel requirements.每一酒店需根據(jù)各自要求使用此結(jié)構(gòu)及定制 SOP。All the SOPs can be download from website.所有的SOP都可以從集團(tuán)網(wǎng)站上下載。11.KNR重要公司協(xié)議價(jià)Key Negotiated Rate- Responsible by Global Key Account Manager (由集團(tuán)全球客戶經(jīng)理負(fù)責(zé))- Offer special rate generally (通常價(jià)格較低)- Renew contract by RFP (由總部統(tǒng)一續(xù)簽合同)- Proper strategy apply and control (需要制定正確的策略)12.LNR當(dāng)?shù)毓緟f(xié)議價(jià)Local Negotiated RateSign Contract with hotel directly (直接與酒店簽訂協(xié)議)Big amount of account and lower contribution from each (客戶多,但是每一個公司的間夜量少)Higher contract rate than KNR mostly (通常比KNR的合同價(jià)格高)Renew contract by Sales(通過銷售人員續(xù)簽合同)Priority focus in 2007 (是2007年的重點(diǎn))13.RFP合作協(xié)議申請 Request for Proposal- Mostly sign or renew on yearly basis (大多數(shù)每年簽訂或續(xù)簽一次)- NSO/RSO often provide assistance (中國區(qū)/地區(qū)銷售辦公室會提供協(xié)助)- Applied major from KNR (主要應(yīng)用于KNR(重要公司協(xié)議價(jià)))- Available to accounts worldwide (適用于全球范圍的客戶)14.FIT 散客 Fully Independent TravelerBook room individually, no organizer, clear account directly by him/herself when check-out.個人訂房,沒有組織者,? ??房時(shí)直接與酒店結(jié)算。15.DND 請勿打擾Do Not Disturb- DND light (DND燈亮)- DND signage (懸掛DND標(biāo)志牌)16.VIP 非常重要的人 Very Important Person- Hotel has different standard for different VIP set up, including fruit basket, flower etc.(酒店對不同的VIP級別有不同的標(biāo)準(zhǔn),包括果盤,鮮花等。)
Hash:3e84cd43ef9e613d4e0ec3aa4a4e41a42d9a8e3c
聲明:此文由 cliff 分享發(fā)布,并不意味本站贊同其觀點(diǎn),文章內(nèi)容僅供參考。此文如侵犯到您的合法權(quán)益,請聯(lián)系我們 kefu@qqx.com